E-Commerce is an essential form of business these days, as people are always looking for more and more options to buy goods. Ecommerce is also steadily increasing in Singapore, leaving companies scrambling to figure out what metrics they should track to tweak their website accordingly. So these are the seven metrics that you should dedicate time to tracking while hiring an SEO consultant if you want to succeed.There are several important metrics to track when running an eCommerce business.
Here are seven of the most important, according to top SEO experts in Singapore:
1. Unique Visitors
This metric shows how many unique visitors have visited your site in the past month. This is important because it indicates whether your site is drawing in new customers and generating leads or if people are returning again and again. If you are still waiting for a rise in traffic, try looking into what might be causing the drop and make changes accordingly.
2. Pagesviews
Page views tell you how many pages on your site were viewed in the past month. This helps gauge website popularity and determine whether people are engaging with your content or not. Keep an eye on this number to see if there’s been a shift in visitor behaviour.
3. Avg Sale Value Per Item Sold
Avg Sale Value per Item Sold measures how much money each item sold for on your site during the past month. This metric can help you determine which items are selling well and give you insights into what customers might want more of on your site. Additionally, it can help you determine where tweaks (if any) need to be made to improve your sales process or product offerings.
4. Conversion Rate
According to SEO experts, one of the most important aspects of online marketing is getting people to take action — in this case, purchasing something from your store. Keep track of your conversion rate to learn what works and doesn’t to increase sales and conversion rates overall. The higher the conversion rate, the more money you’ll make from each sale!
5. Customer Support Hours
It’s important to have a customer support team that can help customers with issues as soon as possible. Monitor customer support hours over time to know how well your team is performing and whether additional resources are needed.
6. Ecommerce Traffic Sources (%)
Knowing which traffic sources contribute the most is essential for optimizing your marketing efforts. This will help you identify which channels best attract customers and generate leads. Look at both organic (nonpaid) and paid traffic sources and foreign traffic sources (including Google AdWords and other online advertising).
7. Merchandise Retention Rate
This measures how long customers keep items in their shopping carts before buying them. To calculate the merchandise retention rate, divide the number of items sold during a given period by the total number of items in the shopping cart.
Conclusion
If you are looking for SEO experts or SEO consultants in Singapore, then contact AUN Singapore. We have a team of experienced professionals who can help you optimize your website for search engines and create a strategy to improve your online visibility. Our team also offers SEO consulting services, which can help you identify and fix any issues with your online presence.
